A couple surmountable challenges may be limiting your strategic success when collaborating with integrated delivery networks (IDNs) or other provider organizations via an electronic health record (EHR) integrative solution. Generally, these challenges are generated when key account managers (KAMs) are …
The HHS Rebate Proposal: How It Could Affect Pharmaceutical Contracting, PBMs, Pharmacies, and Employers
“[Getting] rebate dollars to the patient … [has] led to … the greatest financial land rush … in the pharmacy supply chain—quite possibly could become one …
11Jun/19
What Are Managed Markets for Pharma?
What Are Managed Markets for Pharma?
Pharmaceutical marketing can focus on many different channels such as professionals / physicians, medical affairs, media, and consumers. Another marketing channel for pharma account managers is managed markets.
Managed markets customers for Pharma are …
Brand, payer marketing, market access, and managed markets teams:
By now, your Executive Committee has probably asked to review your contingency plan, strategy, and financials should the proposed change to the Part D Rebate Safe Harbor protection paid under Medicare …
Brand, payer marketing, market access, and managed markets teams: Are you prepared for a call from the boardroom to review your brand’s value proposition and forecast in a world without rebates?
As you know, to address rising drug costs, the …