• About
  • Expertise
    • Key Areas of Current Focus
    • Pharma to Employers
    • Managed Markets
    • Market Insights
    • Pull Through
  • Perspectives
  • Contact Us
    • Career Opportunities
Aventria Health Group

Menu

Skip to content
  • About
  • Expertise
    • Key Areas of Current Focus
    • Pharma to Employers
    • Managed Markets
    • Market Insights
    • Pull Through
  • Perspectives
  • Contact Us
    • Career Opportunities
  • Connect with us on LinkedIn
  • Connect with us on Facebook
  • Connect with us on Twitter
  • Contact Us

Post navigation

Back to Recent PostsAll posts from Innovation
30Jul/18
Aventria Perspectives

Podcast Listening, Easier Than Ever

July 30, 2018InnovationAventria Health Group
There are numerous podcasts available on thousands of topics from news to spirituality to health care (to name a few).
Read more
15Sep/14

Are You Fascinating?

September 15, 2014Innovation, New Ways of Pharma MarketingAventria Health Group

It all started when I took this crazy test to figure out how I’m fascinating.

Turns out, I’m a Maverick Leader. Basically, that means that when I am asked to do something requiring unflagging attention to painstaking details, my imagination …

Read more
06Mar/14

Increasing sales in a tough managed market environment with everyday B2B hand tools

March 6, 2014Innovation, New Ways of Pharma Marketing, Sales Training, TrainingAventria Health Group

I read a lot of articles on content marketing, like this one: Keeping Content from Getting Lost. Content marketing is not news across most industries. Do a search on the term and you’ll get 982 million results.

Every time …

Read more
09Dec/13

No good will come from extremes, even when it comes to extremely innovative thinking

December 9, 2013InnovationAventria Health Group

Brad Feldman got an email from a reader that sounds familiar — same story, different business. While Brad’s focus is agile software, the same pattern resounds through pharma marketing: Management will not try anything new until they can see it. …

Read more
02Dec/13

The pharma brand marketing paradox

December 2, 2013Health Information Technology, Innovation, Patient EducationOur Philosophy, Patient Education, payer engagement opportunityAventria Health Group
It's not news that traditional brand marketing and selling is becoming increasingly ineffective. EPG just came out with a study, one amongst many, that showed HCPs are, in general, not that interested in what pharma companies have to say about their products. Surprised? Probably not.
Read more

Posts navigation

  • 1
  • 2
  • Next »

Search

Sign up now to receive industry insights about current trends

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

Recent Posts

  • Can Pharma and Health Systems Collaborate?

    February 1, 2019

    The number of pharmaceutical sales representatives has declined nationwide from about 120,000 to around 70,000. Meanwhile, provider expectations of our sales teams have risen.

    more...

  • The Opioid Crisis in the United States: What It Means for Employers

    November 21, 2018

    More than 115 people in the United States die every day from opioid overdose.1

    Since the 1990s, the use of opioids to treat moderate to severe pain has increased dramatically. The current federal administration has declared it an epidemic. …

    more...

  • QCHealth™ is Bridging the Gap Between Patients and Pharma Services

    August 13, 2018

    QCHealth™—a division of Aventria Health Group, LLC—is a cause-driven organization. Founded earlier this year, QCHealth™ is dedicated to improving patient outcomes by doing what we can to solve an indefensible problem: patients do not follow an optimal care plan…

    more...

Post Categories

Post Archives

  • About
  • Expertise
  • Perspectives
  • Press Releases
  • Contact Us
  • Careers
  • Sitemap
Link to my Linkedin Page
Link to my Facebook Page
Link to my Twitter Page
Link to my Rss Page
Copyright Aventria Health Group. All rights reserved.
Privacy Policy