Aventria Health Group — Pharma Managed Markets Expertise and Service Lines

Aventria Health Group is a managed markets agency, otherwise known as a market access agency. We work at the intersection of marketing and economics to help our clients better engage with large organized customers.

Clients often hire us because “Aventria came in with strategic and innovative solutions that our old agency would never have thought of.” The Aventria team improves brand performance by filling the unmet needs of stakeholders along the patient journey who are critical to brand performance.

Aventria has worked with hundreds of health systems and a myriad of insurance carriers and other stakeholders in the market access continuum. Our work with employers and the insight and access to employers we bring are also frequently cited as differentiators.

Aventria’s mission is to make a difference in patient care by helping patients, providers, and payers collaborate on shared priorities. Our team consists of leaders across therapeutic categories, customer segments, and health information technology such as electronic health record (EHR) systems, digital health tools, and cloud-based content management.

Aventria Expertise

• Therapeutic

Specialty pharmaceuticals
Oncology—type of drugs
Rare disease—what we know about rare disease
Precision medicine—brand/companion diagnostic
Vaccines—experience
Next-generation primary care

• Large organized customer segments

Health plan/pharmacy benefit manager (PBM)
Providers—integrated delivery network (IDN), large community medical groups
Employers
Government—state and federal
Distribution and dispensing channels
Patient/provider reimbursement support services

• Formulary management

Advanced formulary requirements
Formulary management
Comparative Effectiveness Research (CER)
Tech assessment

• Payment methodologies

MIPS and MACRA
Part A, B, D drug payment
Value-based payments

• Health information technology

EHR systems
Clinical decision support

How Can We Help You?

• Brand commercialization

Life cycle management
- - Prelaunch
  - Launch
  - Growth
  - Maturity
  - Decline

• Strategic planning—where to play, how to win

• Prelaunch investigational drug formulary info exchange

• Launch Excellence Action Plan (LEAP™)—organizational blueprint to prepare the brand, organization, marketplace

• Research and advisory boards—senior leaders at organized customers

• Clinical pathways—development and operationalization

• Value proposition and tailored messaging (Promise to Performance™)

• Reimbursement/access confidence—demystifying prior authorization (PA) process and apply reimbursement support resources

• Customer engagement

Interactive communication
Non-personal communications with large organized customer contacts
Digital/EHR solutions—evidence-based messaging at the point of care
- Cloud-based proprietary platform for EHR integration at target customers at scale
Web portals, mini-sites
Video

• Key account management and training

Account planning (AIM™ process)
Integrated iPad apps—standardize and improve performance
Brand and customer strategies—development and execution, integrating critical competencies
Coordinated pull-through