With risk comes innovation, and with innovation comes success. In an increasingly competitive market, in order to hit consumers with the right message, in the right way, at the right time, it takes new technologies unused by other companies in the industry.
30Jul/18
Podcast Listening, Easier Than Ever
There are numerous podcasts available on thousands of topics from news to spirituality to health care (to name a few).
15Sep/14
Are You Fascinating?
It all started when I took this crazy test to figure out how I’m fascinating.
Turns out, I’m a Maverick Leader. Basically, that means that when I am asked to do something requiring unflagging attention to painstaking details, my imagination …
I read a lot of articles on content marketing, like this one: Keeping Content from Getting Lost. Content marketing is not news across most industries. Do a search on the term and you’ll get 982 million results.
Every time …
Brad Feldman got an email from a reader that sounds familiar — same story, different business. While Brad’s focus is agile software, the same pattern resounds through pharma marketing: Management will not try anything new until they can see it. …