Brand, payer marketing, market access, and managed markets teams: As you know, the US Department of Health and Human Services (HHS) unexpectedly withdrew its plans to reform drug pricing with a change to the Part D Rebate Safe Harbor protection paid under Medicare and Medicaid programs.
Aventria Health Group is a managed markets agency, otherwise known as a market access agency. We work at the intersection of marketing and economics to help our clients better engage with large organized customers.
Managed markets customers for Pharma are health care organizations with processes (drug coverage policies and management techniques) to ensure that all appropriate patients who would benefit get timely and sustained access to innovative pharmaceuticals at a fair price.
Have you reviewed your brand’s value proposition to ensure it continues to clearly resonate with your target customers in the fast-approaching new market environment?
Brand, payer marketing, market access, and managed markets teams: Are you prepared for a call from the boardroom to review your brand’s value proposition and forecast in a world without rebates?