Our People
Our diverse backgrounds, experience, and specialty expertise means that our people are our greatest strength. We all share a common mission to make a difference in patient care by helping patients, providers, and payers collaborate on shared priorities.
Executive Leadership
Dave Dierk
Co-President
30-year sales and marketing thought leader in pharmaceutical diagnostics, biomedical, long-term care, managed care, employer, and pharmacy communications
Stacey Richter
Co-President
20-year market-access innovator specializing in niche market engagement, raising above-brand performance and HIT-integrated programs
Operational Leadership
Eric Hoch
VP, Technology
and Creative Operation
20+ years in executive-level management positions with featured work in promotional and consumer pharmaceuticals, creating and operationalizing process, program analytics, and technology advancement and EHR integrations
Account Leadership
Heather Collins
15+ years of experience in new and emerging technologies within healthcare and managed markets, including EHR solutions, mobile applications, user experience, content management systems, search engine optimization (SEO), and brand identity; Heather's concentration is in account, project management, technology strategy, and rollout
VP, Account Services and Innovation
Paul Pochtar, RPh
SVP of Pharmaceutical
Commercialization and Access Strategies
Extensive experience in leading successful market access commercialization of both primary care and specialty pharmaceuticals throughout their life cycle, including several landmark oncology products
David Guy
SVP, Oncology and
Specialty Market Program
Head of Oncology Marketing at Genentech; VP Strategic Marketing at Schering AG, specializing in commercializing oncology and specialty products; was instrumental in the commercialization of Taxotere, Fludara, Herceptin, and Rituxan
Shared Services Leadership
Lorraine Davis
SVP, Creative Director
Over 30 years of experience in healthcare marketing creative services and design, particularly in brand promotion, market access and senior care program identity/logo development, and advertising campaigns throughout various media, including digital interactive resources, print, and video production; oversees the design studio and digital department
Eric Knapp
Account Director, Package Insert (PI) and Packaging
20+ years’ PI experience, establishing and implementing technical guidelines for PI reformatting processes and ensuring consistency across sizes and brands; key client contact in the PI workflow
Tom Poje
Creative Director – Copy
More than 30 years of advertising and copywriting experience, with over 20 of those years in the healthcare space focused on pharmaceuticals, healthcare systems, and devices. Strategic expertise blended with comprehensive storytelling skills across the entire media universe.
