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Should we say we’re sorry when we disagree?

Aventria Perspectives
Aventria Perspectives
29Dec/13

Should we say we’re sorry when we disagree?

December 29, 2013Health Information TechnologyStaceyAventria Health Group
"I'm sorry, but I don't agree with you," is a statement that always strikes me as strange.
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09Dec/13

No good will come from extremes, even when it comes to extremely innovative thinking

December 9, 2013InnovationAventria Health Group

Brad Feldman got an email from a reader that sounds familiar — same story, different business. While Brad’s focus is agile software, the same pattern resounds through pharma marketing: Management will not try anything new until they can see it. …

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02Dec/13

The pharma brand marketing paradox

December 2, 2013Health Information Technology, Innovation, Patient EducationOur Philosophy, Patient Education, payer engagement opportunityAventria Health Group
It's not news that traditional brand marketing and selling is becoming increasingly ineffective. EPG just came out with a study, one amongst many, that showed HCPs are, in general, not that interested in what pharma companies have to say about their products. Surprised? Probably not.
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22Oct/13

Is a lack of metrics pharma’s wet innovation dishrag?

October 22, 2013EHR Integrations, Health Information Technology, InnovationAventria Health Group

Over the summer, we spoke with Joyce, a brand manager, and Paul, a cross-functional digital expert. Both work for big pharma. We showed them our Click-to-Closet EHR-integration program. Currently, Click-to-Closet is not bleeding edge. For over two  years, the program …

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18Oct/13

“You have to care … but not too much.”

October 18, 2013Health Information TechnologyAdmin

Best advice I’ve gotten all year.…

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