The National Impact Assessment of the Centers for Medicare & Medicaid Services (CMS) Quality Measures Report (2015 Impact Report), released earlier this month, is a comprehensive assessment of the CMS quality measures. This watershed report summarizes key findings from CMS …
Would anyone in the healthcare industry disagree that it is incredibly important, literally a matter of life or death, that patients take responsibility for their health, and actively participate in their treatment? Countless studies have shown that educated, engaged patients …
Given our upcoming meeting with the client brand team who doesn’t believe in payer or organizational customer marketing, I’m working on a story to explain our managed markets strategy and why it works.
Franklyn’s Organizational Customer Marketing Strategy a
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06Nov/14
If it walks like a Lunch & Learn…
An old client with a new job at a new company asked me to come in to run a lunch & learn. Or, what I’m calling a lunch & learn. Officially, the meeting invite says “Capabilities Presentation.” And maybe it …
15Sep/14
Are You Fascinating?
It all started when I took this crazy test to figure out how I’m fascinating.
Turns out, I’m a Maverick Leader. Basically, that means that when I am asked to do something requiring unflagging attention to painstaking details, my imagination …