02Dec/13

The pharma brand marketing paradox

December 2, 2013Health Information Technology, Innovation, Patient EducationOur Philosophy, Patient Education, payer engagement opportunityAventria Health Group

It's not news that traditional brand marketing and selling is becoming increasingly ineffective. EPG just came out with a study, one amongst many, that showed HCPs are, in general, not that interested in what pharma companies have to say about their products. Surprised? Probably not.

22Oct/13

Is a lack of metrics pharma’s wet innovation dishrag?

October 22, 2013EHR Integrations, Health Information Technology, InnovationAventria Health Group

Over the summer, we spoke with Joyce, a brand manager, and Paul, a cross-functional digital expert. Both work for big pharma. We showed them our Click-to-Closet EHR-integration program. Currently, Click-to-Closet is not bleeding edge. For over two years, the program …

18Oct/13

“You have to care … but not too much.”

October 18, 2013Health Information TechnologyAdmin

Best advice I’ve gotten all year.…

02Oct/13

The Blank Page Panic Attack

October 2, 2013InnovationOur Clients, Our Heros, Our PhilosophyAventria Health Group

“Every poem, every page of fiction I have written, has been written with anxiety, occasionally panic, always uncertainty about its reception. Every life decision I have made—from changing jobs, to changing partners, to changing homes—has been taken with trepidation.

30Sep/13

Breaking down the Patient Adherence Problem

September 30, 2013Adherence, Patient EducationAdherence, Patient Education, payer engagement opportunityAventria Health Group

Kaiser presents a twist on the old adherence problem … solve it like your mother has told you over and over again to solve every problem: Break it down into manageable bits. Read more here: Simplifying the Patient Adherence Puzzle …