If your team has concluded that an EHR strategy is a sensible imperative to safeguard brand preference and surface appropriate patients, here are a few resources that cover practical and realistic embedded EHR solutions:
Check out this Relentless Health Value podcast episode discussing the opportunities for pharma to collaborate with health technology innovators in pursuit of core business objectives. http://relentlesshealthvalue.com/episode/ep167
Another Relentless Health Value episode you might want to listen to for background is “Why EHR Systems Have Failed Us and How Innovations Can Enable a Better Healthcare Future.” http://relentlesshealthvalue.com/episode/124
If EHR-driven strategies are part of your plan this year, here are two articles that you may find to be helpful:
“How Pharma Can Leverage Health Information Technology”: https://aventriahealth.com/how_to_leverage_HIT
“The Essential Ingredient for a Successful Pharma EHR Strategy”: https://aventriahealth.com/essential_for_pharma-ehr_strategy
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