Pharmaceutical vice presidents, executive directors, brand leads, marketing leads, and commercial leads:
Are you looking to build authentic win-win collaborations with other organizations and individuals serving patients along their healthcare journey?
The electronic health record (EHR) is a key tool used by brand leaders to grow the market and brand, educate providers and patients, and serve as a linchpin to improve the patient journey. The EHR Ecosystem is a great conduit for collaborative opportunities between life science manufacturers and healthcare providers (HCPs).
Pharma’s Branded and Unbranded Priorities Align With Patient Care Needs, Which Can Be Solved Simultaneously and Efficiently Within the EHR Ecosystem
Manufacturers have always aimed to change customer behavior. Using EHR technology can drive behavior change resulting in market and brand growth simultaneously, positioning your company as a credible partner and therapeutic category leader.
Additionally, brand marketers can effectively engage HCPs at scale using EHR technology. The EHR can help HCPs:
Pinpoint appropriate patients using alerts and pursuit lists
Integrate resources into the clinical workflow, which streamlines treatment planning using order sets that link patients to appropriate medication options
Enhance the patient prescription process by offering criteria-based support such as co-pay programs, prior authorization compliance assistance, Hub support, and patient assistance programs (PAPs)
Aventria’s EHR Ecosystem Solution Can Change Behavior Before and After the Prescription Decision
How We Execute Best Practices for Optimal Access and Speed to Therapy
Engage your customers by helping to solve their specific goals and a host of shared goals.
Utilize the EHR as a strategic tool at the point of care to assist HCPs to:
Diagnose more of the right patients earlier
Identify at-risk patients based on evidence
Start the right patients on the right therapy at the right time supported by evidence/guidelines
Decrease clinical and operational barriers to therapy commencement
Provide support to sustain care across the whole care plan journey
Create clinically meaningful collaborations through a combination of unbranded and branded support tools and messaging with all segments of healthcare providers.
Leverage pharmacy switch messaging to ensure rapid and comprehensive HCP compliance with payer criteria while staying on top of potential adherence issues.
Be sure to view our webinars that provide more information on the EHR Ecosystem Platform.
To learn more about how we can help you improve patient care through data-driven programs, please reach out to:
Dave Dierk, Co-President, 30-year sales and marketing thought leader in pharmaceutical diagnostics, biomedical, long-term care, managed care, employer, and pharmacy communications, at dwdierk@aventriahealth.com.
Heather Collins, VP, Account Services and Innovations, 17+ years of experience in new and emerging technologies within healthcare and managed markets, including EHR solutions, mobile applications, user experience, content management systems, search engine optimization, and brand identity, at heather.collins@aventriahealth.com.
Making a difference in patient care by helping patients, providers, and payers collaborate on shared priorities
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