Can Your Brand Benefit From Organized Customer Uptake of Evidence-based Treatment Regimens?

After you’ve secured organized customer buy-in to implement a guideline-based treatment regimen, are you frustrated with the time lag to align both your internal stakeholders and your customers around the dissemination and implementation process? You may be able to shorten the “time to results” with a best-practice methodology to drive systemic uptake of the treatment regimen into routine clinical practice. Patient care can improve, along with brand performance, much faster—if you know how. As our nation’s healthcare system shifts from fee-for-service to value-based care, your organized customers want and need this now more than ever. This execution ability affords a desirable advantage.

Enter Implementation Science.

Implementation Science is the scientific study of methods and strategies to improve the uptake of evidence-based treatment regimens. It guides putting these regimens into regular use by practitioners and policy makers.

The field of implementation science seeks to close the gap between what we know and what we do (known as the “know-do gap”). How? By identifying and addressing the barriers that slow or stop the uptake of proven health interventions and guideline-based treatment regimens such as guideline adherence.*

The Patient-Centered Outcomes Research Institute (PCORI) developed a framework to simplify strategic planning for activities to increase the awareness of evidence and promote its use. The framework illustrates a commitment to increasing the relevant knowledge available to patients and healthcare organizations to support their health decisions.†

Implementation Science Framework†

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Sources:

*University of Washington. What is implementation science? https://impsciuw.org/implementation-science/learn/implementation-science-overview/. Accessed September 2, 2021.

†Patient-Centered Outcomes Research Institute. Dissemination and implementation framework and toolkit. https://www.pcori.org/research-results/putting-evidence-work/dissemination-and-implementation-framework-and-toolkit. Accessed September 2, 2021.