Pharmaceutical vice presidents, executive directors, brand leads, marketing leads, and commercial leads:
Is your brand adequately leveraging the strategic power of the EHR Ecosystem?
The electronic health record (EHR) is no longer just a place to store patient medical records. It is a key tool used by brand leaders to grow the market and brand, educate providers and patients, and serve as a linchpin to improve the patient journey. The EHR Ecosystem is a great conduit for collaborative opportunities between life science manufacturers and healthcare providers (HCPs).
Aventria Health Group, an industry leader in helping its clients to leverage the EHR for strategic benefits, created a three-part, complimentary webinar series outlining how to get your tactics embedded in EHRs. The series provides valuable resources to assist in your market and brand planning. You’re able to view the webinar video or download the webinar presentation—either way, you get great value from this cutting-edge content.
Webinar 1: Leveraging the EHR Ecosystem as a Strategic Tool to Collaborate at Scale With IDNs and Organized Providers
Changing customer behavior has long been the brass ring for manufacturers. This webinar helps you gain insight into using EHR technology to drive customer behavior change for market and brand growth. Position your company as a credible partner and therapeutic category leader by confidently engaging integrated delivery network (IDN) stakeholders and organized providers in value-based care.
Webinar 2: Market Growth Through Improved Diagnosis and Treatment Plans to Increase Quality, Value, and Satisfaction
Personal promotion has changed dramatically in the last few years. So, brand marketers are challenged to create new opportunities to engage HCPs in a scaled fashion. This webinar outlines how to leverage technology to grow your market in an unbranded and branded fashion. We illustrate how you can use the EHR to help HCPs identify appropriate patients via alerts and pursuit lists. By embedding resources directly in the clinical workflow, you can identify appropriate treatment plans through order sets that connect patients with the proper drug(s). Additionally, you can smooth the patient prescription journey for your product by providing criteria-based support (co-pay programs, prior authorization assistance, Hub support, and patient assistance programs [PAPs]).
Webinar 3: Drive Health System Engagements to Improve Population Health
Improving population health is not just a cliché. Rather, it’s approaching healthcare with some intentionality where you can be seen as a true collaborator with HCPs. In this webinar, you will understand how to leverage EHR technology to grow your market but also understand the complexities and challenges of clinical behavior change. We review how the steps in the Implementation Science Framework can impact patient care and illustrate how the process can be easily applied in the clinical workflow through case studies of a proven, scalable platform.
Brand marketers are always looking for the next big thing to grow the brand. Our webinars show there’s no need to introduce a new, complex concept as the next big thing. EHRs have been used by HCPs for decades—you just need to tap into them. Once you’ve reviewed the series, you will have a keen understanding of how to unlock the powerful potential of leveraging the EHR Ecosystem to your brand’s and therapeutic category’s benefit. Along the way, you will create significant opportunities to collaborate with HCPs in a new, fair balanced, and refreshing way.
Be sure to view our other webinars that address how to improve your brand’s performance and struggling with missing data, poor access, and limited analytics.
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To learn more about how we can help you leverage EHR technology to drive customer behavior change for market and brand growth, please reach out to:
Dave Dierk, Co-President, 30-year sales and marketing thought leader in pharmaceutical diagnostics, biomedical, long-term care, managed care, employer, and pharmacy communications, at dwdierk@aventriahealth.com.
Heather Collins, VP, Account Services and Innovations, 17+ years of experience in new and emerging technologies within healthcare and managed markets, including EHR solutions, mobile applications, user experience, content management systems, search engine optimization, and brand identity, at heather.collins@aventriahealth.com.
Making a difference in patient care by helping patients, providers, and payers collaborate on shared priorities
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