It's not news that traditional brand marketing and selling is becoming increasingly ineffective. EPG just came out with a study, one amongst many, that showed HCPs are, in general, not that interested in what pharma companies have to say about their products. Surprised? Probably not.
“Every poem, every page of fiction I have written, has been written with anxiety, occasionally panic, always uncertainty about its reception. Every life decision I have made—from changing jobs, to changing partners, to changing homes—has been taken with trepidation.